Why is e-Commerce for business growth increasingly a requirement? In recent years companies that have decided to implement an e-Commerce have experienced a greater growth in their sales. One of the main reasons why e-Commerce has increased the number of sales and purchases online, is thanks to the detailed information of their catalogs and products, such as the convenience they offer in payment methods. The detailed information of a specific product, to be able to buy the article you need at any time of the day, without being tied to commercial schedules and from anywhere in the world, has achieved that the online channel acquires value among consumers.

The Internet was the key to the e-commerce boom.

The unquestionable success of the network of networks or Internet, has been the key element that has driven the phenomenon of online sales.

E-commerce arises in a context in which new technologies transform and give a significant turn to the way in which different products and services are marketed. In this situation, new strategies and business processes are created that change the rules of the game in different sectors and markets. In addition to the growth of sales transactions, the Internet has favored and strengthened the brand image of different companies, giving visibility and more opportunities to small and medium enterprises.

Consumers are increasingly aware of the digital ecosystem

Currently the user knows how the online sale works and how to move around to find the product he really needs. Far away is the conformist and obedient consumer who used to buy thanks to the push of advertising ads with a generic character.

The impact of e-Commerce in the home and professional electronics sector

In the last decade, e-Commerce has had an exponential growth in sales, especially in the electronic devices sector. Companies focused on the sale, repair and maintenance of consumer electronics products have been able to perceive the evolution and adapt to changes in consumer purchasing habits. Having an e-Commerce in addition to its traditional channel, gives them greater visibility accompanied by a higher number of sales and benefits.

Create a good marketing strategy

Do you have a defined target audience? Knowing which users are interested in your business will help you avoid making mistakes and focus on your real customers.

Marketing actions for e-Commerce

If your company is dedicated to the sale of electronic devices, your potential customers are on the network. Implementing online and offline marketing strategies will give you the positioning and visibility to reach your target and achieve a greater number of conversions. In the consumer electronics industry, users go deep into their searches to find the item they need. The more information and specifications you provide, the more comfortable and quicker it will be for the customer and of course, the more satisfied they will be with their user experience. Therefore, you have to invest in quality content for your online visibility.

Seo for e-Commerce websites for sale, repair and maintenance of household and professional electronics

It consists of creating valuable content with the appropriate keywords, with a previous exhaustive analysis of your business and the needs of your potential users. These are words or phrases by which the user finds your product or services. For example:  “repair and maintenance of electronics”

Another key to complement a good SEO is to appear in the App of Google Maps. If your technology or consumer electronics business is a physical store, having your location activated in “Google My Business” will help your online visibility and your customers will find you quickly.

Having an optimized website facilitates conversions in your online store

Another of the keys to take into account for the Seo of your business, is its appearance and quality content. Technical aspects such as loading speed, and optimal usability for the user to find the product easily and intuitively. In the informative and detailed part of your products and catalogs, you must make a precise content of each article.

Lean on social networks

In order to share all the content created on your website, blog, offline media and to reach a greater number of users, the use of social channels is another way to reach our customers. Facebook, Instagram and Youtube are excellent channels to get closer to potential customers. Creating videos in the form of tutorials to solve the problems and doubts of your target audience will help you get a greater dissemination about the services you offer.

The importance of e-mailing

With e-mailing your message reaches your target audience directly. This marketing strategy will allow you to have a quality database. In addition, you can track your mailing campaigns to know the number of clicks, unsuccessful emails, emails that have been opened …

Another positive aspect of a mailing campaign is the minimal investment it requires, where the results can be very significant and get immediate feedback.

Success stories in consumer electronics e-commerce

Implementing the right strategies for your marketing campaign is essential to guarantee your results, both in terms of branding and sales. One of the specific companies in the sector of electronics for professional and domestic use that have recognized the importance of digital marketing is Electrónica Morell.

This company of the electronic device repair and maintenance sector located in Lerida, has improved its e-Commerce, in a way that adapts to the changes that users demand. How? By updating its platform, generating new contents, defining a new information architecture according to the needs and demands of its customers. These strategies together with a correct implementation of Seo On page, and starting a conversation with your customers through social media has given a boost in their sales and conversions. Within its product categories, the most sought after by its users is “mandos a distancia para tv”. Knowing this Insight has meant focusing more on these products, improving their strategy seo.

We must not forget that we must measure continuously in order to optimize, improve and introduce the necessary changes to improve our e-Commerce. Tools such as Google Analytics, offers you information in real time of all the changes produced in your website, such as the user’s behaviour in it.