Do you know what aesthetic tourism is? For some years now this term has been marketed throughout the world.
Also known as “surgical tourism”, these practices refer to traveling, resting, getting to know and rejuvenating….
In other words, it is nothing more than a trip in which you effectively relax, rest and beautify your body through surgical procedures or aesthetic treatments that aim to improve our physical appearance, helping us to look younger and healthier.
Within the countries that stand out within the lists with the greatest number of patients of aesthetic tourism are found:
Spain, South Korea, South Africa, United States, Canada, Argentina, Brazil, Chile, Colombia, Ecuador and Mexico.
Many are the elements that influence within this ranking, but the reality is that all offer high quality medical services, highly certified equipment and clinics equipped with cutting edge technology.
This concept of tourism for many patients is a great opportunity to improve their image through aesthetic surgeries that in developed countries are highly expensive and only through this way they achieve quality at lower prices, but without putting their health at risk.
Finally, what most influences the cost of this type of tourism is the price of the currency, but without a doubt the participating doctors have a high reputation and that is why they get visitors and patients from various parts of the world.
MEDICAL MARKETING THAT GENERATES GOOD REPUTATION
While it is true that in many of these countries surgical treatments can reduce their cost by up to 50% compared to first world countries, it is also true that aesthetic tourism is booming not only for this reason.
The patients who decide to undergo this type of tourism is because they have previously done extensive research and decided to use the most experienced specialists with the best reputation in the sector, so that hundreds of tourists – patients come every month.
It is for this reason that the specialists in plastic and aesthetic surgery need to have a medical marketing strategy so they can make known throughout the world their capacity, experience and technology to carry out their medical work and help improve the health of thousands of people, beautify the body and raise the quality of life with a better image that also makes your self-esteem grow.
But what are the benefits of medical marketing for specialists in aesthetic tourism? Many! And the most recommendable is that the strategy to carry out is of the type of Inbound marketing.
Inbound Marketing is the strategy that can have the most impact on the medical sector and that can give more benefits to the specialists, which is why it is ideal.
But of course, for that, you must have a digital marketing agency that optimizes the efforts made together.
Why Inbound Marketing is the necessary strategy?
Very simply, in the case of aesthetic tourism what is required is a good reputation and also SEO positioning that helps generate prospects.
The way it is done is through various tools and platforms that work together with each other, the most recommended is HubSpot, with it you can take full control of the progress of your strategies.
The important points to consider in a medical inbound marketing strategy must be derived from the website because this is where all the efforts converge and diverge, below we will see why:
Definition of your buyer person: That is to say, the first thing you must do is to define your patient prospects.
To achieve this you must segment as much as possible, for example, we know that women are the ones who mostly undergo cosmetic treatments, but within the segment of women, there are ages and also social classes; these are all the elements that must be taken into account to define a personal shopper.
Keywords: The key words used by patients who are looking for the best option for aesthetic tourism are the ones that interest us.
These will help you to position yourself in the sector and to appear within the first places of the search engines.
With this there is no way that patients do not know about you.
Valuable content: Yes, we are talking about the generation of specialized medical content.
Within this content you must use keywords, but above all this is the means for patients to recognize your experience.
The important task of the agency is to recommend the best format for the content that you will have to implement.
These 3 elements mentioned above are part of your website.
On the one hand, the definition of a personal buyer will help you reach a target audience that you will see reflected in the visits to your website, which will arrive through the keywords used within the valuable contents. Of course, these are not all the points to consider, but if you wish to obtain more information to be able to implement a medical marketing strategy, we recommend you to schedule a consultation with us to discuss your marketing objectives.
